BMW Officially Launches Alpina as an Independent Brand to Develop Its Most Luxurious and Powerful Models.
BMW has officially launched Alpina as an independent brand to deliver more luxurious and higher-performance models, marking a new chapter in their long-standing partnership.
BMW Officially Launches Alpina as an Independent Brand to Develop Its Most Luxurious and Powerful Models
BMW has announced the launch of Alpina as an independent brand within the group, aiming to develop more luxurious and higher-performance versions of its vehicles. The relationship between BMW and Alpina spans more than six decades, with Alpina having modified and enhanced BMW cars since the early 1960s.
Starting in January 2026, Alpina was licensed as an independent entity within the BMW Group, with a focus on establishing the new brand’s identity while continuing to deliver vehicles that combine enhanced performance with exceptional ride comfort and luxury.
This move means that the first BMW Alpina model will be launched soon. It is expected to build on existing BMW models while featuring upgraded luxury details and elevated performance, reflecting Alpina’s long-standing heritage in the world of high-performance luxury automobiles. Start your next journey with us today at MYNAGHI.SA by Mohamed Yousuf Naghi Motors.
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